You might not realize that the beauty and wellness industry is increasingly recognizing its role in promoting mental health. As Mental Health Awareness Month approaches in May 2025, several brands are taking significant steps to support this essential cause. From substantial financial commitments to community initiatives, these brands are making a difference. Curious about how they’re contributing and what it means for you? Let’s explore their impactful efforts together.
Chillhouse: Stress Is More Serious Than Spa Days

When you think about self-care, spa days often come to mind, but Chillhouse reminds us that sometimes, stress needs more than just a pampering session. This innovative brand goes beyond the surface, addressing mental health in a genuine way. Their “Stress Is More Serious Than Spa Days” campaign acknowledges that real self-care includes emotional well-being. Chillhouse offers resources for therapy and stress reduction, making it a standout among fashion brands. They even introduced the “BRB Going To Therapy Crewneck Sweatshirt” to destigmatize therapy while supporting the Sad Girls Club. By intertwining style and mental health advocacy, Chillhouse encourages you to think deeper about your self-care routine—it’s not just about looking good; it’s about feeling good, too. This aligns with the concept of effortless beauty techniques, which emphasize enhancing natural features alongside mental wellness. Incorporating hydrating serums into your routine can also promote a sense of well-being, as it enhances the overall glow and health of your skin. Moreover, the use of natural ingredients in self-care products can further support your mental health journey by nurturing both your body and mind.
Maybelline New York: Partnering With the WHO Foundation

Maybelline New York is stepping up with a meaningful commitment to mental health by partnering with the WHO Foundation.
Their goal to donate $20 million by 2030 shows a dedication that goes beyond beauty, aiming to provide access to mental health services for millions.
This long-term initiative highlights how even beauty brands can play an essential role in supporting mental well-being.
Long-term Commitment to Mental Health
As awareness of mental health issues continues to grow, brands like Maybelline New York are taking significant steps to make a real difference.
By partnering with the WHO Foundation, they’re not just making a statement; they’re committing to lasting change. Their ambitious goal of donating $20 million by 2030 aims to provide access to mental health services for millions worldwide.
This initiative is about more than just funding—it’s about fostering a deeper understanding of mental health’s significance in our lives. By focusing on sustainable support, Maybelline New York encourages you to envision a future where mental wellness is prioritized, making it a crucial part of our beauty and wellness narrative.
Together, we can advocate for better mental health access for all.
Financial Contributions to Initiatives
Financial contributions play a crucial role in transforming mental health access and support. By partnering with the WHO Foundation, Maybelline New York is spearheading a movement to reinvigorate mental health initiatives.
With a commitment to donate $20 million by 2030, they’re not just supporting numbers but real lives—aiming to help 10 million people access essential one-on-one mental health services. This innovative approach reflects a deep understanding of the complexities surrounding mental health.
Your purchases aren’t just transactions; they’re investments in a brighter, healthier future for many. Together, we can break barriers and foster a culture of support, ensuring that mental health care becomes as accessible and indispensable as beauty itself.
Join this transformative journey.
Squigs: AAPI-Owned Brand Committed to Mental Health

When you explore Squigs, an AAPI-owned brand, you’ll find a unique commitment to mental health intertwined with their Happy Headcare mission.
Each purchase you make contributes to annual donations for mental health charities, highlighting the brand’s dedication to supporting the AAPI community.
It’s a beautiful reminder that self-care extends beyond the surface, encouraging us all to prioritize mental wellness.
AAPI Community Focus
How can a brand truly make a difference in the AAPI community’s approach to mental health? Squigs, an AAPI-owned brand, stands at the forefront of this crucial conversation.
By offering innovative scalp care products, they weave self-care into the fabric of mental health awareness. Each purchase not only nurtures your well-being but also contributes a percentage of proceeds to mental health charities, creating a ripple effect of positive change.
Squigs emphasizes the unique challenges faced by the AAPI community, encouraging open discussions around mental health stigma. Their commitment to philanthropy and community engagement invites you to be part of a transformative journey, making mental wellness a shared responsibility.
Together, we can reshape perspectives and foster a more supportive environment for all.
Happy Headcare Mission
Building on the conversation about mental health awareness in the AAPI community, Squigs champions the Happy Headcare mission, blending self-care with mental wellness.
This innovative AAPI-owned brand recognizes that scalp care goes beyond aesthetics—it’s a pathway to nurturing your mental health. By purchasing Squigs products, you’re not just indulging in luxurious self-care; you’re also supporting crucial mental health initiatives.
Each product contributes to raising awareness and funds for mental health charities, fostering a sense of community and connection. Squigs invites you to be part of this transformative journey, where every purchase empowers you and others to prioritize mental well-being.
Together, we can redefine self-care, making it an essential aspect of our overall wellness.
Annual Donation Commitment
While many brands talk about giving back, Squigs takes it a step further by committing to donate a percentage of its proceeds to mental health charities every year.
This AAPI-owned brand not only prioritizes Happy Headcare but also emphasizes the importance of mental health awareness within the AAPI community. By engaging customers in this mission, you can directly contribute to positive change.
- Your purchase supports mental health initiatives.
- Squigs highlights the significance of mental well-being.
- Together, you and Squigs can help break the stigma.
With every product you buy, you’re not just pampering your scalp; you’re investing in a brighter mental health future for many.
It’s a win-win, blending beauty and purpose seamlessly.
Saks Fifth Avenue: Multi-Faceted Mental Health Campaign

Saks Fifth Avenue has embraced Mental Health Awareness Month with an extensive campaign designed to engage and uplift both employees and the community. This innovative initiative partners with Dr. Deepika Chopra, focusing on mental health awareness and support.
You’ll find fundraising activities aimed at bolstering mental health organizations, creating a ripple effect of positive change. Employee events foster dialogue around mental wellness, ensuring everyone feels included and valued.
Additionally, Saks provides local grants to nonprofits dedicated to tackling mental health issues, demonstrating a commitment to community impact. By intertwining fashion and philanthropy, Saks not only raises awareness but also inspires action, reminding us all that mental health matters and support is vital in our collective journey toward well-being.
Philosophy: Hope & Grace Initiative for Community Support

As the conversation around mental health continues to grow, brands like Philosophy are stepping up with initiatives that truly matter.
Their Hope & Grace initiative, launched in 2014, focuses on empowering women through community-based mental health support. With over $5.8 million donated to mental health causes in nine years, they’re making a tangible impact.
When you choose Philosophy, you’re not just purchasing a product; you’re contributing to:
- Community mental health initiatives for women
- Advocacy and awareness efforts in mental health
- A growing support system for those in need
Bubble Skincare: Accessible Mental Health Care for All

Recognizing that mental health care should be as accessible as skincare, Bubble Skincare is committed to bridging that gap for everyone. They understand that emotional well-being is just as crucial as your skincare routine.
By donating one percent of proceeds to various nonprofit organizations, they support emotional support initiatives that make a difference. In a groundbreaking partnership with BetterHelp, they offer affordable online counseling, providing 50 percent off the first month, ensuring you can access the help you need without breaking the bank.
Bubble Skincare aims to normalize conversations about mental health among teens and young adults, fostering a culture of openness and support. With their innovative approach, they’re making mental health care a priority for all.
Frequently Asked Questions
What Other Brands Are Supporting Mental Health Awareness Month in 2025?
To find brands supporting mental health awareness in 2025, look for companies prioritizing community impact, innovative partnerships, and unique initiatives. They’re transforming conversations around mental health, making support accessible, and fostering genuine connections. You’ll discover inspiring movements everywhere.
How Can I Get Involved With These Mental Health Initiatives?
You can get involved by supporting brands that prioritize mental health, participating in their campaigns, or donating to initiatives. Engaging with local organizations or volunteering your time also fosters community well-being and promotes meaningful change.
Are There Any Local Events for Mental Health Awareness Month?
Think of mental health like a garden; it needs nurturing. Check local community boards or social media for events this month. You’ll find workshops, support groups, and fun activities that encourage connection and healing.
What Mental Health Resources Are Available for Teens?
For teens, numerous mental health resources exist, including counseling services, hotlines, and supportive apps. Engaging in school programs or community workshops can also foster understanding and provide a safe space for sharing experiences and emotions.
How Can I Donate Directly to Mental Health Organizations?
You can donate directly to mental health organizations by choosing one that resonates with you, visiting their website, and clicking “Donate.” It’s like gifting hope—each contribution sprinkles kindness into someone’s life, igniting change.
